Casey Brown

Do you price from fear or from confidence? Do you price to win business or do you price not to lose? Even with a perfect pricing strategy, margins still shrink in the face of out-of-control discounting and fearbased pricing. The biggest obstacle to pricing success isn’t competition, customers, or lack of knowledge, strategy, or analysis. It’s a set of self-limiting beliefs, habits, and behaviors that sabotage pricing success. In this fast-paced, engaging presentation, Casey will demystify the real causes of underpricing to launch you onto a path to improve pricing, command what you deserve, and dramatically increase profits.